PLANNING: MY TARGET AUDIENCE

I needed to plan on how to reach my target audience. I also needed to know who they were. I had to research age, gender, ethnicity, and social class. I also needed to research what their media needs were so that I could produce a product that they will want. Finally, in order to market our movie, I had to know how to reach them. I will show how my research has influenced my planning by answering the question below along with pictures to help support my answers.

1. Who is my primary target audience?

My target audience is within the age bracket of 15-35. It will appeal to both genders but predominantly male.

2. What kind of films and television are they likely to prefer?

Baby Driver

Skyfall

Kingsman 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Everyman, ODEON, Netflix, DVD, SKY

Information is generally received through friends or family suggesting which film I would like. Also listening to film critic experts such as Mark Kermode who suggests films that are high on quality and entertainment.

4. What brands do they prefer?

Brand examples: McDonald's, KFC, Apple, Santander, Google, Netflix, Spotify, Youtube, Instagram, Snapchat, Amazon, Xbox, Playstation  Pizza Express, Ray-ban, Northface,  IKEA, Everyman,  Wagammas, Twitter.

Preferred brands seem to be trendy fashion brands such as Adidas, Nike, and others. These certain brands almost act as the default for this age group and will help me when finalising my plan for my film opening.

5. What makes my film stand out from the competition?

One way in which I will make my film stand out from the copetition will be to make it relate to present issues. This will be shown when one of the characters discovers something he shouldn't have, this will be the source of the present issue.

6. Why should my audience watch my film? 

My audience should watch my film because it will appeal to their interests. I have identified what my audience is interested in and so by compiling these together, this should help my audience engaged. More specifically this film will appeal directly to those who seek action and adventure and will leave all those who watch on the edge of their seat.